Nicola Beccarelli's profile

Birrificio Cervo Volante - Branding & Packaging



2023 - Branding
Birrificio Cervo Volante

Brief
Develop the complete visual identity of the "Birrificio Cervo Volante", a new small craft brewery, that is distinctive and recognizable. Find a consistent representation for the 5 types of beer they make: two different types of India Pale Ale, one type of American Pale Ale, a Dunkel, and a Belgian Ale.

Solution
To create a consistent and recognizable brand, a name and a character were associated with each of the 5 types of beer, while the flying deer (Cervo Volante) itself unifies and oversees them all with its elegant, clean and determined design. The identity is completed with a color palette consistent with the fresh and youthful mood of the brand, as well as with the 5 characters. Gold being the main color, elevates the logo to a higher position compared to the other illustrations and acts as a cohesive element for the consistency of the entire brand.

Team
Art Director: Nicola Beccarelli



Enjoy the project! ©NICK



You reached the end of the project! See ya on my next one. ©NICK

Birrificio Cervo Volante - Branding & Packaging
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Birrificio Cervo Volante - Branding & Packaging

Realizzazione dell'identità visiva del "Birrificio Cervo Volante", una piccola realtà del mondo delle birre artigianali composte da 4 amici e la Read More

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